We have been very fortunate to work with some great customers. Throughout the year, we get to meet with our customers and share ideas, hear their concerns, and help solve some of the problems they face.
One challenge we hear about frequently is referral management; it can be hard to do well. Since we see and work with so many practices, we see how good referral management can help a practice grow. This month, we’re sharing the processes and tools that we have seen (and developed) so you can use them to grow your practice through good referral management.
Here’s to a healthy and prosperous 2020.
Nandip Kothari, CEO
Using a Funnel Chart to Focus Growth Efforts
Looking to grow your patient census in 2020, but limited on budget? The first question to answer is where to focus your efforts. Will growing your referral network have the biggest impact, or is it improving your scheduling process? The biggest mistake you can make is to assume you already know the answer. I mean you wouldn’t ever assume a patient’s diagnosis without first looking at test results or examining the patient, would you?
Introducing the Customer Journey
Patients don’t just get a referral and show up and admit. There are numerous steps they go through before becoming your patient. At each step in this journey, patients and caregivers either have a positive experience and move into the next stage or, they run into obstacles that impede progress. In the worst case, they will abandon all together and never become a patient.
To begin to improve your overall conversion rate and time from referral to admission read more about tracking the patient journey
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