Referral Management Archives - Page 2 of 2 - SMARTMD Referral Management Archives - Page 2 of 2 - SMARTMD
Rethinking Scheduling

Rethinking Scheduling

SHAREScheduling a patient is more complicated today than it’s ever been. Driving the complexity is that doctors, nurses, and social workers are doing more of the travel to see patients where they’re needed, rather than the other way around. For schedules, the shift away from in clinic visits has created a new set of challenges as they try to keep track of who’s where and when. If you are seeing patients in any of the following settings, your staff may…

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Referrals – Managing for Growth

Referrals – Managing for Growth

SHAREMost of the clients I speak with understand the importance of their referral network. They inherently know that new referrals are the lifeblood of their business. And yet, when I ask them how the network they’ve worked so hard to grow is performing, they don’t have much more than a ‘gut feeling’ for who is referring patients, how many of those referrals become billable patients, and how that’s changing over time. Fortunately, getting a handle on how your organization is…

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Referrals: Marketing for Doctors, Part 3

Referrals: Marketing for Doctors, Part 3

SHAREOver the past two months, we have discussed the great value inherent in being recognized as a physician, trusted medical professional and practice. We have also explored the innate amplification of this value that flows from as a natural result of recommendations and referrals of your practice—or you—from patients and referring physicians. It is these “secondary” leads that carry the most potential value for you, your reputation and practice. Besides the nature of recommendations and referrals to innately carry with…

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The Trusted Ones: Marketing for Doctors, Part 2

The Trusted Ones: Marketing for Doctors, Part 2

SHAREAll the time and work you have spent becoming a doctor bring you far more than knowing how to dress and speak the “part.” In light of your skills to help your patients heal, this may seem a funny statement to make. That is until you imagine being greeted by an airline pilot wearing cutoff jeans and a Grateful Dead Tee. A lot more comes with the cool duds and the iconic stethoscope. In the case of medicine and pilots,…

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The Trusted Ones: Marketing for Doctors, Part 1

The Trusted Ones: Marketing for Doctors, Part 1

SHAREMostly gone are the days of house calls; the days of admitting a patient without an expensive battery of tests; the days of noting a hand-written discount on a patient’s bill just because we knew their financial situation. Gone are the days of keeping an older person in the hospital for an extra day or two just because we knew they had no one home to care for them. A lot has changed over the years, and the demands on…

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